Viking Press

Cult of the Colophon, PW, Aug. 6, 1927, at 384-389 (Viking's colophon is on page 387).

Viking Press Redecorates, PW, Aug. 19, 1939, at 516-518.

Viking and Penguin: Big U.S. Move from U.K. , Worldwide PB Distribution for Americans, PW, Nov. 17, 1975, at 14, 16:

Under the agreement, which is expected to be completed on November 21, Penguin's U.S. subsidiary, Penguin Books, Inc., will merge with the Viking Press and the two imprints will continue within a joint company to be called Viking Penguin Inc. The new company plans to "vigorously expand its publishing program" and use the Viking imprint for hardcover books and the Penguin imprint for paperbacks.

Robert Dahlin, Penguin Books Is Taking Wing, and Looks to Become a Competitive American Bird, PW, Dec. 6, 1976, at 45 (mentioning the status of the Viking Compass and Viking Portable Library titles).

Obituary: Thomas Guinzburg, PW, Sept. 13, 2010, at 6-8.