Publisher: Joint venture among Thomas Y. Crowell Company, Dodd, Mead & Company, The Dial Press, and William Morrow & Company
Years: 1961-1976
Related Series: Apollo AB Editions, Minerva Press
ISBN format: 0-8152-0xxx-c
Crowell, Dodd, Mead, Morrow Join in Paperback Program, PW, Dec. 12, 1960, at 27-28.
6/7 (?) PAPERBOUND BOOKS IN PRINT 55 (1961):
APOLLO EDITIONS…
a new venture in paperback publishing by Thomas Y. Crowell Company, Dodd, Mead & Company, and William Morrow & Company (with its affiliated imprints). All Apollo Editions are set in large, clear type, and printed on papers of high quality.
3 PUBLISHERS’ TRADE LIST ANNUAL 68 (1964):
Apollo Editions was started in 1961 with the publication of thirty-one paperback titles from the lists of Thomas Y. Crowell Company, Dodd, Mead & Company, and William Morrow and Company. The Dial Press has now joined in the venture, and the total list of titles available now numbers ninety-seven. The books are all of lasting value and interest. They are uniform in format, set in large, clear type, and have been printed on paper of fine quality. An annotated catalog is available upon request from Apollo Editions, 425 Park Avenue South, New York 16, N.Y.
John T. Gillespie, PAPERBACK BOOKS FOR YOUNG PEOPLE: AN ANNOTATED GUIDE TO PUBLISHERS AND DISTRIBUTORS 26-27 (1977):
Crowell markets separate paperback imprints: Apollo Editions, Funk & Wagnalls, Minerva Press, Thomas Y. Crowell, John Day, and Abelard-Schuman Books. Of these, only two have series for young people: Apollo Junior Books and Crowell Crocodiles. Both are discussed below.
The largest of the adult trade lines is Apollo Editions with approximately 100 titles in print. The areas of concentration are sociology, archaeology, history, and self-help. Most of the titles are too scholarly for wide purchase in school libraries; however, there are a few notable exceptions, particularly in the field of Black studies where, for example, you will find Milton Meltzer’s 3-volume In Their Own Words, a history of the Blacks in America.
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Special Services: Several catalogs are available; one, called The Paperback Catalog: For People Who Love Books, lists all of Crowell's adult and children's lines under appropriate subjects.
Prices and Ordering Information: The adult trade paperbacks, with a few exceptions, range in price from $1.95 to $5.95. Apollo Juniors are 95¢ to $1.95, and the Crowell Crocodiles are uniformly priced at $1.45. When books are purchased directly from Crowell, the discount is 28% FOB destination for quantities of 10 or more.