Merchandising: Doubleday, 154 PW 1073-1074 (Feb. 20, 1954) (announcing launch of series in late fall or early spring).
Ad, 166 PW 821 (Sept. 4, 1954) (full-page ad announcing October 14, 1954, launch date).
Merchandising, 166 PW 1332 (Sept. 18, 1954) (confirming October 14, 1954, release date for Image Books)
John Tebbel, 4 A HISTORY OF BOOK PUBLISHING IN THE UNITED STATES 114 (1981):
A new division begun in 1954 was a paperback line called Image Books, designed to make available in an attractive format and in standard rack size at low cost, the best books for the Catholic market. Image was set up under the overall direction of Mel Evans, who engaged as its head an energetic young New York bookstore manager, John Delaney, who directed the line for 25 years. The first list had eight titles, and during the next 20 years, a total of 344 titles appeared, selling more than 18.5 million copies. Image covered the broadest possible intellectual range, from the Aquinas Reader to Myles Connolly's perennial best seller Mr. Blue; from a 15-volume History of Philosophy to Phyllis McGinley's Saint-Watching. Image's Jerusalem Bible sold more than I million copies. The Image line was still operating vigorously as the eighties began.
Sally Wecksler, PUBLISHERS' WORLD 68/69 153 (1968):
These were in turn followed by Image Books, designed for readers with serious Catholic interests and Echo Books, a line for the more popular Catholic market. Waymark Books was created for Protestant readers.